Google reminds us: People matter most in technology’s incredible world.

1 min read

Google’s Super Bowl ad highlighted the AI-powered Guided Frame camera feature on the Pixel smartphone, which helps people with low vision take photos by speaking what is in the frame. The ad followed a blind man and his girlfriend, showcasing how he was able to capture important moments in their relationship because of the accessibility feature. The ad served as a poignant reminder that technology should prioritize the impact it has on people’s lives. The commercial emphasized the experience and value that technology can provide to real individuals. It also highlighted the importance of including accessibility features in devices to enhance the lives of those who need them. The behind-the-scenes video of the commercial showcased the efforts made by Google to accurately represent the blind experience. The ad serves as a lesson for brands to prioritize the real-world impact of their technology.

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