Cisco mixes fashion and technology in corporate stores to impress.

Cisco, a global digital communications technology conglomerate, is revamping its corporate stores to showcase how retailers can integrate fashion apparel and technology. The company, which has two physical stores in its headquarters, has seen a significant increase in sales by offering on-trend merchandise and innovative technology solutions. Cisco recently introduced quarterly lookbooks to showcase its latest in-house designs and technology offerings.

The company has nearly doubled the technology in its stores in the last three years and has hosted various retailers to demonstrate how technology can be deployed effectively. By using smart cameras, ship-to-home stations, and retail analytics, Cisco provides a unique shopping experience for its customers. The company’s store has generated $2.2 million in sales last year and is on track to surpass that figure this year.

In addition to offering Cisco logo apparel, the stores now feature sustainability-focused merchandise and diversity initiatives. The merchandise is curated by Cisco’s internal creative agency and reflects current trends in fashion. Cisco aims to create engaging experiences for customers to encourage in-store shopping over online purchases.

By sourcing goods from sustainability-minded companies and incorporating purpose-driven initiatives, Cisco is committed to powering an inclusive future. With a focus on technology and innovation, the company’s corporate stores serve as a model for how technology can enhance the retail experience for both employees and customers.