Academia reimagines tech’s impact on elections with fresh perspectives.

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  • The 2024 Indonesian election saw significant technological advancements, influencing both the campaign and voting process.
  • Technological innovations such as generative AI and real-time vote counting were utilized.

In the 2024 Indonesian election, technology played a crucial role in shaping both the campaign strategies and the voting process. One of the key innovations was the use of generative artificial intelligence to transform political images, such as that of Prabowo Subianto, presenting him in a more appealing light. This use of technology helped increase campaign coverage, particularly on social media platforms like TikTok, where posts related to Prabowo received billions of views.

Furthermore, the General Elections Commission (KPU) implemented optical mark recognition (OMR) and optical character recognition (OCR) technologies in the vote-counting process through the Tabulation Information System (Sirekap). While these innovations aimed to streamline the input process, there were controversies surrounding the accuracy of the converted data, highlighting the need for improvement in utilizing technology effectively in elections.

Despite some successful technological initiatives, like crowdsourcing platforms for real-count vote tabulation, Indonesia still has progress to make in adopting technologies like e-voting for a more efficient democratic process. The 2024 election demonstrated both the potential and the challenges of integrating technology into electoral processes, signaling the need for further improvement in the future.

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